The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Google Edelman

Google leapfrogs old media as most trusted news source

Author

By John Glenday, Reporter

January 21, 2015 | 2 min read

Google has cemented its position as the news source of choice amongst the public according to the latest Trust Barometer produced by PR firm Edelman, which shows the search engine overtaking traditional media to claim the most trusted news source title for the first time.

This follows a small one per cent rise in the proportion of respondents citing online search engines as their top pick for trustworthy news, hitting a record 64 per cent. When a three per cent dip in those trusting traditional media was taken into account this was sufficient to see Google take the top spot.

In a blog post Edelman’s Tonia Ries explained: “Today’s media landscape is vastly different compared to 15 years ago, when the Trust Barometer was first fielded. For the first time in 2015, search engines are now the most trusted source for general news and information among the informed public, surpassing traditional media by two percentage points among the global informed public, and by eight percentage points among Millennials.”

Further down the trust hierarchy sits hybrid media (predominantly digital platforms which may dabble in traditional mediums) which claims a 53 per cent share, social media which sits at a 48 per cent trust level and finally owned media at 47 per cent.

Google Edelman

More from Google

View all

Trending

Industry insights

View all
Add your own content +