Lazy Jack's sets sights on Super Bowl XLIX
Lazy Jack’s, a brand of American-style cider from Halewood International has kicked off the New Year with a new campaign aimed at one of the largest advertising platforms of the year, Superbowl XLIX.
The campaign is fully integrated, with both online ads and social media, but also includes less-traditional marketing techniques such as the distribution of scratch-off tickets at sale points.
Lazy Jack's, which first launched at the beginning of 2014, has sold more than 400,000 bottles and has doubled its presence in Tesco stores. Alex Kennedy, the brand development manager at Lazy Jacks believes that getting involved with the NFL is a natural next step for the young product.
“The NFL itself is such a strong fit for Lazy Jack’s as a brand, and as the sport continues to grow on this side of the pond,” he said. “We look forward to more people enjoying a Lazy Jack’s whilst watching the Super Bowl.”
Looking forward, Halewood plans to feature the cider at UK BBQ festivals and to synonymize it with the “laid-back lifestyle of the Deep South” by introducing a bluegrass-inspired music series, ‘Lazy Sessions in the Woodshed.’
A radio campaign and increased advertising on various digital platforms this coming year is expected further-establish the new product’s success.
Content created with:
Halewood International Ltd
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