Glacéau Smartwater to open pop-up restaurant for lone diners
Coca-cola is set to run a pop-up dining experience in London later this month for its Glacéau Smartwater brand as the FMCG giant deploys a marketing drive for its newer products.
Taking place 29-30 January in Soho, the restaurant brings the individual dining concept, refered to as 'Eenmall' in Dutch, to the capital, as Glacéau Smartwater looks to reintroduce Londoners with their ‘lost’ lunch break, as more and more people eat at their desks.
Eenmall (translated as dinner for one), created by strategic social designer Marina van Goor , will feature as a pop-up for two days; diners will be able to apply for spaces when they are released in mid-January.
Joan O’Connor, head of brand PR at Coca-Cola commented, “January is traditionally seen as the month for recovery from festive excesses – and the Glacéau Smartwater Eenmall dining experience offers Londoners a chance to regain that extra hour and enjoy a moment of mindfulness”.
The experience will see visitors treated to a bespoke menu served with Glacéau Smartwater.