It's officially Blue Monday "the most depressing day of the year".
#BlueMonday was trending on Twitter in the UK on Monday (19 January) with brands quick to participate in the discourse with social media users on their gloomy winter commutes.
The term "Blue Monday" was first coined in 2005 by a PR agency working with Sky Travel in a bid to sell more holidays during the post-Christmas period, according to Dan Grech, email marketing manager at the Net-A-Porter Group.
The story was circulated to the media along with research - including a “formula” - proving the day’s alleged depression factor. Below are the brands' attempts to spread some smiles - and promotions - throughout Twitter.
— Ferrari (@Ferrari) January 19, 2015
— Pret (@Pret) January 19, 2015
— NME (@NME) January 19, 2015
— This Morning (@itvthismorning) January 19, 2015
— Aldi Stores UK (@AldiUK) January 19, 2015
Soap & Glory
— Soap & Glory (@SoapandGlory) January 19, 2015
— NOW TV (@NOWTV) January 19, 2015
— Thomson (@ThomsonHolidays) January 19, 2015
— Monster UK (@Monster_UK) January 19, 2015
— Northern Rail (@northernrailorg) January 19, 2015
— Tetley Tea Folk (@tetley_teafolk) January 18, 2015
And finally, Tesco.
We’re usually anti-Monday… Not today. No, not us. Today is the BEST DAY EVER! Who’s with us? In your face, #BlueMonday.
— Tesco (@Tesco) January 19, 2015