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Inspiration Air Your Briefs Radio Advertising

Air Your Briefs voting: Check out these great radio ads for driverless cars and pick your favourite

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By The Drum Team, Editorial

January 19, 2015 | 3 min read

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Last week The Drum and the Radio Advertising Bureau launched our new quick-fire radio advertising contest, Air Your Briefs, by challenging creatives to come up with radio ads to promote driverless cars.

Several automotive giants, including Mercedes and Audi, debuted self-driving technology at the Consumer Electronic Show (CES), so we asked our readers to produce a radio ad selling the concept.

From droids suffering road rage to tuneful jingles, we received a variety of fantastic entries and now it's up to you to pick a winner, simply by clicking the 'Like' button next to your favourite ad below.

Voting closed at 5pm on Friday, the winner will be revealed on Monday 26 January.

Don't despair if you missed out on the chance to enter this week. Keep your ear to The Drum as we'll be setting another hypothetical brief shortly.

And if you'd like to get some practice in the meantime, then the RAB's Aerials EarApp, which simplifies the process of making radio demos, is available to download for free from the app store now.

Mimi And Marcelo - We

Ryan Prout - Self Drive Campaign

Gina And Olga - Something Else

lol

Get Busy - Gavin Finney

Tadah Media - Driverless Cars

David Williams - Better Than Human Powered Vehicles

smilodonMOHK - 'No Distractions'

Amber Laura – Jammin’ in a Jam

Osborne and Biesty – ‘Parker’

Marc Greener – ‘Driverless Cars – Takes the stress out of driving

Alex Burrett - Driverless Cars

Lou Egan - Driverless Cars

Global Radio – Hyundai

Global Radio – Arseholes

SteinIAS - Driverless Cars

Dan Marsh - Driverless Cars

Global Radio – Speeches

ITHACAAUDIO - Driveless Cars

Radioville - Droid Rage

Neil Walker - Bath Time

Megan And Bradley - It's Driverless Darling

Pete McIntosh - This Changes Everything

Inspiration Air Your Briefs Radio Advertising

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