Air Your Briefs voting: Check out these great radio ads for driverless cars and pick your favourite
Last week The Drum and the Radio Advertising Bureau launched our new quick-fire radio advertising contest, Air Your Briefs, by challenging creatives to come up with radio ads to promote driverless cars.
Several automotive giants, including Mercedes and Audi, debuted self-driving technology at the Consumer Electronic Show (CES), so we asked our readers to produce a radio ad selling the concept.
From droids suffering road rage to tuneful jingles, we received a variety of fantastic entries and now it's up to you to pick a winner, simply by clicking the 'Like' button next to your favourite ad below.
Voting closed at 5pm on Friday, the winner will be revealed on Monday 26 January.
Don't despair if you missed out on the chance to enter this week. Keep your ear to The Drum as we'll be setting another hypothetical brief shortly.
And if you'd like to get some practice in the meantime, then the RAB's Aerials EarApp, which simplifies the process of making radio demos, is available to download for free from the app store now.
Mimi And Marcelo - We
Ryan Prout - Self Drive Campaign
Gina And Olga - Something Else
Get Busy - Gavin Finney
Tadah Media - Driverless Cars
David Williams - Better Than Human Powered Vehicles
smilodonMOHK - 'No Distractions'
Amber Laura – Jammin’ in a Jam
Osborne and Biesty – ‘Parker’
Marc Greener – ‘Driverless Cars – Takes the stress out of driving
Alex Burrett - Driverless Cars
Lou Egan - Driverless Cars
Global Radio – Hyundai
Global Radio – Arseholes
SteinIAS - Driverless Cars
Dan Marsh - Driverless Cars
Global Radio – Speeches
ITHACAAUDIO - Driveless Cars
Radioville - Droid Rage
Neil Walker - Bath Time
Megan And Bradley - It's Driverless Darling
Pete McIntosh - This Changes Everything
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