The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

January 19, 2015 | 1 min read

There might be a certain formulaic quality to Apple's advertising, but what they do, they do extremely well and this lively film highlighting the versatility of their tablet is a pleasure to watch. 'Who Needs You' by The Orwells proves a brilliant choice as it's an anthemic track by a young band that will appeal to older punters because of its Pixies-like overtones.

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