Müller promotes Michael Inpong to global CMO
Müller has promoted its current UK and Ireland chief marketing officer, Michael Inpong, to a global role as the brand continues to push forward with its ongoing revival drive.
Inpong, who led the UK rejuvination of products including Müller Corner and Müllerlight, took up the new position this month and will remain in charge of UK and Ireland marketing and R&D operations as part of his expanded brief.
Ronald Kers, chief executive of Müller Group said: “From a marketing and product development perspective, Michael has succeeded in reconnecting the Müller brand with the consumer since he joined us in 2012.
“Our products are now ‘Müllerlicious’, delivering game changing innovation, indulgence and pleasure and in the coming year we intend to apply the same energy and focus to brand building in all markets we serve around the world.”
In recent years Müller has brought on board new brand ambassadors such as Nicole Scherzinger, Tasty B and the Müllerlight lifeguard to build further interest in its brands.