Ad of the Day: Jeep - 'A Better View'

This very clever ad for the Jeep Cherokee offers a test drive with a twist: the roads along a city block are turned into off-road terrain. Unsuspecting drivers - filmed in situ - are at first mystified at the detours they're asked to take, and then amused and delighted. It's a smart way to fuse together the idea that this is a vehicle for the city and the rugged trail alike.

Creative Agency The Richards Group (Dallas)