Molson Coors targets Scottish PR push with Burt Greener appointment
US brewer Molson Coors is to mount a series of PR, events and partnerships in Scotland with the appointment of Burt Greener following a five way pitch.
This will support the brewers growth plans through 2015 with a variety of trade, corporate and brand PR activity.
Burt Greener director Lorna Burt said: "We are extremely proud to be joining the Molson Coors Scotland operation and to have the opportunity to work with their inspiring team and such a strong portfolio of beer brands. They are committed to building a distinctive voice in Scotland and we are really looking forward to delivering a bold programme of PR activity to support this in the year ahead.”
Hugo Mills, director of sales and operations at Molson Coors added: "2015 is a significant year for Molson Coors in Scotland as we put our ambitious plans into action to grow the scale and strength of our business and brands in the Scottish on trade. The Burt Greener team is a welcome addition to help us achieve our goals and communicate our message to the industry and to our drinkers. Their wealth of experience and expertise across the Scottish drinks trade and media landscape is impressive and we are looking forward to having their input.”
Molson Coors brands include Carling, Coors Light and Cobra as well as craft beers such as Doom Bar and Franciscan Well.