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Buzzfeed joins Viber’s Public Chat platform to expand reach further

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By Natalie Mortimer, N/A

January 16, 2015 | 3 min read

Buzzfeed has joined Viber’s social platform Public Chat to give users an exclusive inside view into the most shareable stories and videos on the web, as it looks to “expand its reach”.

BuzzFeed’s social media editors, community moderators and editorial team will contribute to the ongoing Public Chat conversation, sharing news on Viber and adding their own commentary and discussion. Viber users can follow the conversations in real-time and interact with posts, indicating the content they like.

“We’re always looking for new channels to expand our reach and Public Chats is a great opportunity to give Viber’s worldwide audience a way to discover and engage with BuzzFeed’s latest news, lifestyle, and entertainment content.” said Ben Ronne, product lead, growth and data, BuzzFeed.

The Public Chats Beta launched on Viber in November 2014, with Rolling Stone and Pixie Lott on board, allowing users to share and follow live discussions from a variety of celebrities, personalities and brands.

Bauer Media and The Debrief are among brands to have already signed up to the platform.

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