Vauxhall celebrates the British love affair with the Corsa in 'The A-Z of Corsa'

In addition to the TV creative launching today (Thursday 15 January) the campaign spans poster, print, CRM, social and PR, with a number of primetime TV spots secured to help raise interest, awareness and consideration for the Corsa. Cinema activity will commence on Friday 30 January with a series of 10-second vignettes highlighting specific features of the car.

“’The A to Z of Corsa’ heralds a distinct new look for Vauxhall and offers us the chance to create something that celebrates the energy and fun of Corsa in a nostalgic and distinctly British way,” explained Chris Hawken, director of brand marketing at Vauxhall. “It supports our positioning of ‘premium design and engineering affordable to all’, and acknowledges the freedom driving brings to all walks of life across the UK.”

The work is the first to come from newly appointed agency 101, with founding partner Laurence Green deeming the Corsa a “great place to start our work: a ball of energy, a small car with a big heart which appeals across a wide demographic.”

Green added: “We’ve devised a video scrapbook, an A-Z of Britain which tells a story of what it is like to drive and live in Britain in 2015. It’s a busy, British, young at heart campaign for a busy, British, young at heart brand.”

Since its launch in 1993 Vauxhall has sold a total of 1.8 million Corsas.