Match.com appoints Vizeum as offline media agency
Online dating website Match.com has appointed Vizeum UK to handle its offline media planning and buying in the UK, Ireland, Belgium and France.
Three agencies took part in the competitive pitch in a process run by Accenture although digital media will continue to be handled internally by the business.
Jeremy Corenbloom, match.com’s marketing director UK & Ireland, said: “Our market and the demands of our audience are constantly evolving so we were on the hunt for an agency that could help modernise the way we communicate with them. We firmly believe that Vizeum is the ideal partner to deliver on this aim and we’re looking forward to seeing the work that the agency produces.”
Jem Lloyd-Williams, executive director of product and innovation at Vizeum UK added: “Naturally, we’re delighted to have been selected by match.com, which is a clear market leader in a hotly contested sector. The decision speaks for our talented team and their ability to develop a simple strategy with innovative ideas at its heart.”