TaylorMade-adidas to tee off new EMEA digital strategy with Southpaw
Leading golf brand TaylorMade-adidas Golf, has selected creative communications agency Southpaw as its digital agency to work across EMEA.
The appointment comes following a five-way competitive pitch that took place at the end of 2014.
Southpaw will partner with TaylorMade-adidas Golf, which counts Ryder Cup stars Justin Rose and Sergio Garcia as part of its stable, to define and activate a new digital strategy for the brand across European markets led by a number of new product and brand campaigns.
All of the planned activity aims to create stronger connections with golfers, reflecting TaylorMade's profile as a modern day golf brand.
Michael Birch, digital and social marketing manager, TaylorMade-adidas Golf, said: “2015 is going to be a really special year for us with new products and new digital investments. People want us to be the innovator, to come out with new and exciting ideas. In Southpaw we have found a partner that shares the same passion for our brand, which will help us realise our ambition through fresh, disruptive thinking for the category.”
Speaking of the win, James Osborn, client services director at Southpaw, said: “We are so proud to have been appointed to work with TaylorMade-adidas Golf, a market leader with a challenger mentality looking to change the rules. We are really looking forward to delivering work that reflects the renegade nature of the brand and the advanced quality of their products.”
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