The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Digital Fujitsu Customer Service

Infographic: 36% of consumers prefer digital contact with brands and more Fujitsu trends

Author

By John McCarthy | Opinion Editor

January 14, 2015 | 2 min read

Over a third of consumers prefer to contact brands and companies via email according to a report released by Fujitsu.

A third of consumers consider emailing brands first

The survey of 1,100 members of the public studying the UK's digital landscape found that 25 per cent of respondents prefer to contact brands and business outlets using digital communication services, whereas a full two thirds claimed they do so “sometimes”.

Less than 10 per cent say they never use digital options. On the other hand, one fifth claimed they prefer face to face aid from customer service advisors whereas two per cent relied upon social media feedback.

//blog.uk.fujitsu.com/wp-content/uploads/Fujitsu_infographic_Digital-Use_FULL.jpg”

Michael Keegan, UK and Ireland chief executive of Fujitsu said: “There can be no question of the importance and impact of digital services on our lives - both professionally and as consumers. Their rapid growth has made them increasingly important in ensuring organisations across all sectors remain both relevant and competitive.

“At Fujitsu, we understand that in order to be truly digital, organisations must be digital from the inside out; ensuring employees have - at least - the same digital capability as the customers they serve, enabling us to create a more personal and improved service.”

The full report is available to download from the Fujitsu website.

Digital Fujitsu Customer Service

More from Digital

View all

Trending

Industry insights

View all
Add your own content +