Google’s DoubleClick appoints Periscopix as UK Channel Partner
Google's ad-tech platform DoubleClick has selected specialist Biddable Media Agency, Periscopix, as its first ever UK Channel Partner. The purpose of this deal is to bring an additional UK focused business into the mix to work exclusively with customers looking to incorporate DoubleClick Bid Manager, DoubleClick Search and DoubleClick Campaign Manager into their online marketing activity.
Liz Rutgersson, Head of Programmatic Display at Periscopix said: “We are extremely proud to have been hand-selected by DoubleClick to be their first Channel Partner in the UK. With just two years’ experience on the platforms we are honoured they have recognised the value our hard work and detailed approach can offer.
"We have an amazing relationship with DoubleClick and Google and this partnership strengthens that even further. Our team work extremely hard to adopt best in class practice as power users of DoubleClick and our efforts have certainly paid off.”
Periscopix was launched in 2004 by Co-Founders Marc Warren and Simon Norris. The company now has 110 employees and counts Morrison’s, Cath Kidston, Toys ‘R’ Us, Molton Brown, Claire’s and Hobbycraft among its clients.
Since launching its offering at the start of 2013, Periscopix’s 16-strong programmatic team has adopted a very data-driven approach to display advertising, focusing on daily optimisation which has allowed clients to achieve incremental growth in conversions.
The company also operates an ‘always on’ display approach with its clients, which has led to huge organic growth and long-term campaign and client retention.
Periscopix will now work exclusively with DoubleClick's integrated stack including it's DSP, ad server, search bid management and Analytics.
Philip Miles, Google's Director of Media Buying Solutions UK & I added : “Periscopix have proved themselves to be a great partner for Google, with a strong track record in signing, developing and retaining customers on our full suite of DoubleClick products. When we decided to add a specific channel partner in the UK, they were a natural choice. They have great expertise in the SME segment, having developed a significant PPC and Analytics business, so we trust this partnership will lead to further growth for both our businesses.”
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