Facebook readying LinkedIn competitor ‘Facebook at Work’
Facebook has opened up trials of its LinkedIn-like ‘Facebook at Work’ platform designed to make the social network more useful to professionals.
The ‘Facebook at Work’ platform first emerged in November 2014 with the Financial Times reporting that it will remain aesthetically similar to the site’s current look but will operate separately from personal profiles.
The app, which is now available on App Store to a selected group of pilot trialists will separate professionals' business lives from their personal interactions.
The service will instead off company newsfeeds, intent on replacing workplace communications and email chatter.
Lars Rasmussen, an engineering director leading the London-based Facebook at Work project told the Financial Times: “Facebook became a bigger and bigger part of our work day, we’ve been discussing it for years so now we’re making the first externally available product. I’ve had a long passion for making work more efficient.
“One very important aspect here for an employer is that when an employee shares content on Facebook at Work it belongs to the employer, whereas on personal Facebook it strictly belongs to the creator.”
The social network has outsourced the service to a number of partners in an attempt to fine-tune the communications before its public roll-out.
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