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St. Tropez prepares integrated Kate Moss Summer campaign after Southpaw appointment

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By Richard Draycott, Managing Director

January 12, 2015 | 2 min read

The UK’s leading self-tanning brand St. Tropez is gearing up to launch a disruptive creative campaign in time for the Summer and has appointed Southpaw to develop creative concepts.

The new integrated advertising campaign will launch in June 2015 and will feature St. Tropez’s global brand ambassador, supermodel Kate Moss.

The campaign will cover press, online, POS and will also incorporate social media activity.

Speaking of the new business win, Tom Poynter, group managing director at Southpaw, said: “We are extremely excited to work with St.Tropez. They’re leaders in their field and are constantly challenging themselves to find new innovations and push boundaries in the self-tanning world. By working collaboratively with St.Tropez, we are looking to deliver a brave solution for this market leading brand.”

Laura Watson, head of marketing at St Tropez, added: “Southpaw are a great fit for our brand and we’re pleased to be working with them on this project to deliver a creative solution for our innovative new product launch.”

Southpaw currently employs some 65 people at its offices in Tunbridge Wells and counts Honda, SABMiller, Dunkin’ Donuts, Baskin-Robbins, Samsung and Vogue among its clients.

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