Hotels.com positions itself as the ‘obvious’ choice for accommodation booking in latest campaign
Hotels.com has launched a new campaign to position itself as the ‘obvious’ choice when making an accommodation booking online.
The ad, created by CP+B London, is a European take on the US campaign featuring the ‘Captain Obvious’ character, and aims to demystify the booking process and explain the benefits of using Hotels.com such as its mobile app, rewards and best price guarantee.
Rawson Thurber, the Hollywood director behind comedies ‘Dodgeball: A True Underdog Story’ and ‘We are the Millers’, shot the TV campaign, while British comedian, Joe Wilkinson, voiced the ads.
Hotels.com senior director for marketing EMEA, Marieke Flament, said: "We are delighted with the ads in particular because they state in a fun way who we are and what we do: we are called Hotels.com and therefore what we do is Obvious. We hope people will find them entertaining".
The campaign will run in the UK, France, Denmark, Norway, Sweden and Finland.