Boohoo launches sportswear range in TV drive following profit warning
Boohoo.com has kicked off its first ad campaign in 2015 for a new sportswear range, days after issuing a profit warning, which saw a disappointing return on investment from the brand's marketing investment in 2014.
Devised and produced by Hatch Creative, the campaign features a range of fun props and music to showcase the upcoming Spring trends and the launch of Boohoo Fit; the sportswear line newly launched to the site.
The Fit collection combines fashion and function in bright and bold coloured prints and is a new venture for Boohoo as it looks to widen its product offering.