Ad of the Day: Ikea - 'The Joy of Storage'
Another iconic wonder from Ikea is presented for our delectation... and what a wonder it is. Storage is today's theme; primarily the storage of clothes - so inspiration is taken from our feathered friends and applied to a bundle of garments which becomes a flock on the wing.
Dougal Wilson does - as ever - a stunning job with this. The flock soars over the earth, coming to land for brief respites only to move on when dangers threatens.
In turn they resemble huddled penguins, sea-bound gulls, gaggles of geese, gamebirds, crows; finally swooping in through an open window and finding their destination - the welcome nest of the well-organised wardrobe system.
In a perfect afterthought, a lone, late T-shirt hurries in last and glides into a drawer just in time; the last starling in the murmuration. It's so well done, you end up feeling these are sentient items deserving of our respect and admiration for their endurance and fortitude. Superb stuff.
Creative Agency Mother
Director Dougal Wilson
Executive Producer James Bland
Photography Lasse Frank
SFX (effects in camera) Jonny & Will
Production Manager Lucy Jones
Editor Joe Guest @ Final Cut
Post Production MPC
Sound Design Sam Ashwell @ 750MPH
Ad of the Day is brought to you in association with David Reviews.