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Apple announces Europe, Canada and Norway App Store price hitch despite recording breaking January sales

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By John McCarthy, Opinion Editor

January 9, 2015 | 2 min read

Apple is set to raise the price of apps for consumers in the European Union to account for VAT rate changes and an anticipated fluctuation in the value of the Euro.

The announcement was made to app developers via email – which was first reported on by Apple Insider – stating that app prices are set to rise in “all territories within the European Union, as well as in Canada and Norway”.

Iceland will be the only country to see app prices lowered while the announcement also added that Russia’s prices will “change”.

Days before Christmas 2014, Apple reopened its Russian stores, after a period of closure following the collapse of the Ruble, with prices inflated by as much as 35 per cent; it is likely that apps will also see a significant cost increase.

This price spike comes after the firm announced that the first week of January 2015 was the App Store’s busiest ever period.

The App Store raised $5bn from its app sales and in-app purchases globally in 2014.

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