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By The Drum Team, Editorial

January 9, 2015 | 2 min read

While many analysts agree that the main opportunity arising from Tesco's woes has fallen the way of Aldi and Lidl, there's surely an even bigger opportunity for Asda to build on its reputation as a provider of inexpensive groceries and - to judge by this splendid new commercial - they recognise this. It firmly and positively stakes Asda's claim to be the supermarket of choice for those who consider value for money their highest priority but it's also imbued with a sense of fun and that all-important dose of energy.

Creative Agency VCCP Blue

ECD Mark Orbine

Creative Colin McKean / Emma Houlston

Account Director Kate Tweed

Planner Sarah Mason

TV Producer John Cheesemore

Film Production Fat Lemon

Director Mike Matthews

Producer Cabell Hopkins

Photography Luke Cardiff

Production Design Tom Gander

Production Manager Luke Tilbury

Editor Quin Williams @ tenthree

Post Production Sally Heath (Executive Producer) / Mark Fowler (Motion Graphics) @ Unit TV

Colourist Simon Astbury @ Unit TV

Smoke Ian Baker @ Unit TV

Sound Design Gez Lloyd / Chris Southworth @ Unit TV

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