Weight Watchers reveals refreshed look for 2015 marketing push
Weight Watchers has kicked off its 2015 marketing drive with a refreshed look and feel designed to communicate the weight loss brand is ‘here to help’.
The ad campaign, developed by Saatchi & Saatchi, comprises three 30 and three 20-second TV spots and showcases Weight Watchers' new offering for its ProPoints weight loss plan, which includes Mediterranean, vegetarian and gluten free diets.
Supported by a launch across all of its channels, the Weight Watchers ad was designed to show that fad diets and quick fixes do not suit everyone and that its plan is a way to put people in control of what they eat without forgoing the foods they enjoy.
Chris Stirk, vice president, marketing and commercial, Weight Watchers UK commented: "We hope that the new campaign shows that with our unique support, encouragement and expertise, you can gain a healthier relationship with food, lose weight and keep it off."
In May last year the brand opened its first UK cafe in London where customers were able to use social media as currency for a three course meal.