Ad of the Day: Kia - You Make us Make Better Cars

Is there any better sight in advertising than the outcome of a perfect collaboration between director and editor? Stand up and take today's applause Joanna Bailey and Melanie Anne Oliver wherever you are because you have made an absolutely fantastic film and we love it. Considering the money that's often spent on them, car commercials are too frequently weighed down by pomposity and assorted other negative influences... not so here.

Creative Agency Innocean

Creative Director Dominic Sweeney / John Crozier

Account Team Mike Smith / Isabel Benavides / Tim Manners / Fiona McGinley

Planner Michael Herbert

TV Producer Alister Campbell / Emma Smalley @ The Virtual TV Department

Film Production Bare Films

Director Joanna Bailey

Producer Sue Caldwell

Production Ass'nt Inga Fabian

Executive Producer Helen Hadfield

Photography Ben Smithard

Production Manager Chris Goulder / Rosie Pike

Editor Melanie Anne Oliver @ Speade Sound Design Owen Griffiths @ Jungle

Ad of the Day is brought to you in association with David Reviews.

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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