Total Greek Yoghurt capitalises on January healthy eating trend in latest campaign
Fage UK-owned brand Total Greek Yoghurt has launched a new ad campaign to coincide with the New Year healthy eating trend.
The TV ad, which launched on Saturday, forms part of a wider campaign based on the brand’s Total+ concept, which aims to demonstrate its versatility.
The initial burst will air until 17 February and will comprise a series of four TV adverts, supported with Video on Demand, to show how simple it can be to create low-calorie meals and snacks by adding a few ingredients to Total yoghurt.
Developed by Creative Orchestra and produced by Little Fish Films, the films, which use stop motion technique and chalkboard animation, are centred around a family in the four meal scenarios of breakfast, brunch, post gym and lunch.
They are tailored to appeal to Total’s four key audience groups – fitness enthusiasts, families, foodies and those conscious of their weight.
Alison White, head of marketing and communications for Fage UK, said: “We want to demonstrate that Total is so much more than a yoghurt. It’s also a basic ingredient that can transform a dish or occasion into so much more. By adding things to it, you can create healthy, delicious food.”
The adverts, supported by digital, PR and social media activity, will feature on a range of channels including the ITV network, C4, C5 and Sky network and run with a 20-second spot.