Innocent highlights the origin of its ingredients in latest ad
Coca-Cola-owned brand Innocent has launched a new TV spot showcasing the origins of its ingredients as it pushes both its smoothie and juice products together for the first time.
The 30-second ad campaign, which focuses on Badrul, an Indian mango farmer, kicked off today and will run on TV, digital and in cinemas for 12 weeks.
The adverts were developed by an in-house creative team and carry the strapline ‘Innocent. Tastes good, does good’ with similar ads along the same theme planned for release later in the year.