LinkedIn has topped a business Empathy Index compiled by creative agency Lady Geek, listing the top 100 best-known companies on social media in order of how they treat customers and staff.
The index analysed 100 of each firm’s tweets, supplemented by a poll of 1,000 members of the public. Furthermore, questionnaires were issued to 25 staff at each company.
Professional social network LinkedIn came in first place with it scoring highly for responding to user concerns via Twitter within seconds unlike firms placing further down the list. Furthermore, employees admitted that the felt valued by the company. Microsoft and Audi followed in similar fashion in second and third place respectively.
Telecom firms performed poorly with four of the firms among the bottom six of the list. EE placed 94th, Vodafone 96th, BT 98th and the Carphone Warehouse Group came in last place. In contrast, mobile carrier rival Three placed substantially better in fourth.
Apple’s absence from social media saw it finish only in 43rd place on the index despite it being dubbed the world's most valuable brand in September.
Belinda Parmar, the chief executive of Lady Geek, discussed the growing role of empathy in business with The Drum in October where she claimed that caring corporate models give consumers a voice.