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Conservative Party David Cameron General Election

Conservative Party election ad sees mass photoshop protest in #RoadToRuin social media campaign

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By John McCarthy, Opinion Editor

January 4, 2015 | 5 min read

The Conservative Party has been hit with a photoshop nightmare after its first election push of 2015 was widely spoofed on social media.

The Conservative Party's first ad of 2015

The Conservative Party’s ad, entitled ‘Let’s stay on the road to a stronger economy’, was branded inaccurate by critics for its claim that the David Cameron’s government had halved the deficit since 2010.

The graphic (shown below) stated that since taking power in 2010, the Tory Party had created jobs for 1.75m more people, oversaw the opening of 760,000 new businesses and halved the deficit.

In a public backlash to the claims, social media users doctored the image and posted their entries on Twitter using the hashtag #RoadToRuin. On Sunday, these creations were trending in the UK on the social network.

The ad, which was dubbed “a touch French” by the Daily Mail, was defended by Conservative party chairman Grant Shapps on Saturday.

He said: “We have been absolutely upfront with the size of the challenge facing the British economy.”

Conservative Party David Cameron General Election

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