Ad of the Day: Royal Navy - Made in the Royal Navy
This powerful commercial for the Royal Navy delivers on many levels. A superb script conveys its message directly and with impact, yet never feels forced. The correlating imagery is creative without being contrived. The pace - dictated by the script's rhythm - is impassioned but beautifully devoid of machismo. Grace and resourcefulness win the day: a triumph all round.
Creative Agency WCRS
Creative Director Billy Faithfull
Creative Ben Brazier / Johnny Ruthven
Account Team Simon Peck / Michael McConville / Sally Borda / Louis Lunts
Strategist Liz Baines
TV Producer Eliot Liss
Film Production Rattling Stick
Director Ed Morris
Producer Chris Harrison
Photography Jim Joliffe
Editor Sacha Szwarc @ Speade
Post Production Creative Outpost
Colourist Simone Grattarola @ Rushes
Sound Design Ben Leeves @ Grand Central
Media Agency MEC