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Entu debuts first TV ad to promote energy efficiency

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By Jessica Davies, News Editor

December 30, 2014 | 2 min read

Energy efficiency brand Entu has rolled out its first ever TV ad to promote keeping warm for less as temperatures continue to tumble this winter.

The company, which provides products including solar panels, A-rated windows and cavity wall insulation, has brought in TV and radio journalist Mike Sewell to front the campaign.

Entu, which recently floated on the London Stock Exchange and was valued at £65m, has kicked off the campaign to help raise awareness of how consumers can reduce their energy bills, which continue to climb, by using certain products or adopting energy saving habits.

Entu chief executive Ian Blackhurst, said: “The Christmas holidays are a time often associated with families staying indoors and doing their best to stay warm together. Our adverts remind people that, energy efficiency is accessible to everyone and can bring about huge financial savings for families and homeowners as a consequence.

“Most people have come to terms with the fact that they can’t do a lot about rising energy bills but can do something about the amount of energy they use. It’s an exciting time for our business and great that we can make people aware of such via our television adverts.”

Sewell has previously worked across the BBC’s national and regional sport coverage as a commentator and analyst, and hosted programmes for UEFA and Arsenal TV.

Entu worked with Suffolk-based creative agency Bruizer, and media buyer Carat Edinburgh on the campaign.

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