Volkswagen UK spreads Christmas cheer with People's Choir social campaign

Volkswagen UK has brought some Christmas cheer to its fans with a social campaign thanking the brand’s enthusiasts for their support over the last year.

Created by Tribal Worldwide, London, the 90-second film shows the ‘People’s Choir’ travelling around London in their VW Sharan and spreading goodwill and cheer by serenading office workers and the general public with a host of festive carols.

Silke Anderson, communications manager at Volkswagen UK, commented: “I loved the idea of spreading a little warmth and festive cheer with the People’s Choir from the people’s car brand.”

James Hogwood, creative director at Tribal Worldwide, London, added: “Volkswagen is a brand that’s all about people and making life better for them. So when we’re trying to put seasonal smiles on the faces of our Volkswagen fans, it felt natural to bring those values to the fore.”

The campaign film features across Volkswagen’s Twitter, Facebook and YouTube pages.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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