Blue Diamond Almond Breeze looks to snatch milk-drinkers with low calorie TV ad message
Blue Diamond Almond Breeze is set to invest £1.5m on a UK advertising campaign which will showcase the calorie and saturated fat difference between Almond Breeze Unsweetened and skimmed milk.
The slot will launch on 29 December and will feature the ‘Goodness is Now Gorgeous’ creative. It will be aired on channels including ITV, Channel 4, Sky 1, Sky Arts, Sky Atlantic, Sky Living and Sky Movies, reaching a peak concentration of broadcasts in January.
John Beadle, managing director of Blue Diamond Consumer Brands Europe, said: “We are seeing a phenomenal response to our Almond Breeze range and want to share the health and taste messages with a broad consumer audience.
“The campaign will launch at a time when milk alternatives sales stand at £185m, a 21 per cent growth year-on-year. Almond milk is driving growth in the market, second only to Soya. Healthy living is front of mind in the new year so it’s the perfect time for Almond Breeze to be on TV.”
The Blue Diamond Almond Breeze range comprises of ‘Original’, ‘Unsweetened’, ‘Reduced Sugar’ and ‘Chocolate’ flavours.