Only a fifth of UK adults ever take selfies with an overwhelming 27 per cent claiming they actively avoid featuring in them, according to Lynda research undertaken by Research Now.
The survey of 1,000 UK adults also found that 64 per cent use smartphones and tablets to take pictures, with seven out of 10 of these individuals in the habit of sharing the content on social media.
Facebook was found to be the dominant platform for sharers, with 88 per cent opting for that, and 28 per cent relying upon Instagram.
Alex Zivoder, vice president and managing director of Lynda EMEA, said: “This research highlights that quality is a high priority for many Brits, with the majority keen to create good photos.
“As devices get increasingly sophisticated, many consumers are missing an opportunity by not making the most of their investment – mainly because they don’t have the confidence to use more than just a few of the basic camera functions.”