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ANATA appoints Rooster PR to launch lab-grown diamond brand in the UK

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By Michael Feeley, Founder and chief exec

December 18, 2014 | 2 min read

ANATA Diamonds, creators of laboratory-grown diamonds that possess the same optical, physical and chemical properties as Earth-mined diamonds, has appointed Rooster PR to drive awareness among key consumer audiences in the UK.

Each diamond can be personalised by using particles of carbon extracted from hair or ashes as the diamond growing foundation.

ANATA director, Derek Lubner, said: “The appeal of our product extends far beyond the memorial market to cater for the growing demand for personalised jewellery, gifts and keepsakes to celebrate life’s milestones and valued relationships. We are confident that Rooster will be pivotal in helping us make our mark and fill a gap in the UK market and beyond.”

James Brooke, managing director of Rooster PR, said: “We’ve been working closely with ANATA pre-launch to ensure we are ready to go to market with a polished brand and relevant and consistent messaging for all target audiences.”

Rooster will focus on introducing ANATA diamonds to UK consumers, positioning the product as a unique way to celebrate a loved one through a campaign incorporating print, digital and social media. The campaign will target the commemorative gift market as well as those looking to buy conflict-free, eco-friendly coloured diamonds at an affordable price.

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