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Zenith IProspect Dentsu Group

iProspect hires MediaCom’s Martin Vinter as head of bought media in raft of senior hires

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By Jessica Davies, News Editor

December 16, 2014 | 1 min read

Denstu Aegis Network’s performance agency iProspect has appointed former MediaCom digital chief EMEA Martin Vinter as head of its bought-media team, amidst a raft of senior hires.

Vinter will head up the 200-strong bought-media team, and will work closely with clients and internal teams to drive bought media across the agency’s paid search, affiliates, video, display and paid social activity.

During his time at MediaCom as head of digital, EMEA - working predominantly with technology and business clients - Vinter ran the Dell account globally. Prior to that he was business director, EMEA for Mindshare.

Meanwhile iProspect has also hired former head of search for Zenith Optimedia UK, Richard Lamb, to the newly created role of vice president of search.

The agency has also brought in Periscopix director of paid media Alistair Dent as head of product on the bought-media team. He will help drive the development, adoption and use of new products and technologies across that divison.

All three will report into iProspect’s chief media officer Matt Adams.

Zenith IProspect Dentsu Group

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