YouView Albion

YouView promotes the breadth of its offering with 'Unwrap box sets all year long' OOH push

By Gillian West, Social media manager

December 15, 2014 | 3 min read

YouView has highlighted the breadth of its offering with a marketing campaign focusing on the choice of TV and films available on the service.

‘Unwrap box sets all year long’ demonstrates YouView’s range of on demand players, including recent additions Netflix, Quest OD from Discovery and the re-launched UKTV Play.

The nationwide campaign spans outdoor poster sites, including London’s Piccadilly Circus, and aims to showcase the platforms seven shareholders – the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva.

The campaign will run until early January with Albion behind the creative and media planning and buying handled by OMD.