Standard Life brings in Gogglebox’s Steph and Dom to talk pension reforms in latest campaign
Gogglebox’s Steph and Dom have been tapped for Standard Life’s latest campaign to educate people on pension reforms.
The #ReadyWhenUAre activity – which comes ahead of the April pension reforms – is centred on a short online film titled ‘The Next Round with Steph and Dom’.
Viewers see Steph and Dom speak to real people in a London Pub about their plans the future and what the pension changes mean for them.
The campaign was built on research which found that a quarter of people between the ages of 50-65 with a pension (25 per cent) are unaware of the pension reforms at all and four out of five (78 per cent) don’t know what the reforms will mean for them.