News
Marketing can change the world

Dyson returns advertising to Gawker after pulling out during Gamergate controversy

Dyson is returning its advertising to Gawker Media sites after withdrawing its spend in November amid the 'Gamergate' controversy.

Gawker's Gamasutra was one of the main sites at the centre of Gamergate, which started when the the ex-boyfriend of game developer Zoe Quinn accused her of receiving favourable reviews because of a romantic relationship with journalist Nathan Grayson.

Vacuum and appliances firm Dyson pulled its ads last month, saying it would review its media partners for "relevance as well as appropriateness".

But the Telegraph has now revealed that the decision has been reversed and quotes a spokesperson as saying: "I can confirm that we have reinstated our media spend with Gawker."

Last month Intel reinstated its ads on Gamasutra after pulling them during the Gamergate furore.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff