Ad of the day: Co-op Supermarkets - 'Marzipan'
What a terrific way to communicate the message that the Co-op has more stores than other supermarkets, and is open later. It's the simplest of ideas, but it gets directly to the heart of the experience we've all had of remembering too late that item we forgot to buy. Beautifully executed, too - who hasn't made a random utterance in public which has seen us eyed up warily by strangers nearby?
Creative Agency Leo Burnett
ECD Justin Tindall
Creative Director Hugh Todd
Creative Richard Robinson / Graham Lakeland
TV Producer Emma Bewley
Film Production Gorgeous
Director Vince Squibb
Producer Amy Appleton
Executive Producer Rupert Smythe
Photography Barry Ackroyd
Editor Paul Watts @ The Quarry
Post Production Seamus O'Kane / Gemma Humphries @ The Mill
Sound Design Munzie Thind / Ben Leeves @ Grand Central
Music Production SIREN