Yodel Ecommerce Black Friday

Yodel deliveries lag behind by 3 days after Black Friday and Cyber Monday parcel storm

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By John McCarthy, Opinion Editor

December 12, 2014 | 3 min read

Yodel is facing a three-day delivery backlog after it was overwhelmed by an unexpectedly high volume of packages sparked by the festive sales rush.

Yodel has been overwhelmed by consumer demand

The courier service announced it was struggling to shift parcels in the forecasted timeframe following on from a record-breaking Black Friday and Cyber Monday which saw consumers inundate delivery-services with packages.

On Thursday and Friday, the firm suspended parcel collection as it struggled to cope with the goods backed-up its infrastructure, to clear its distribution bottleneck in the run up to Christmas.

Yodel commented that the weight of demand harmed retailers just as much as their courier partners on Black Friday, with the websites of Argos, Tesco, Currys and Boots all suffering outages due to high traffic.

A Yodel spokesperson said: “We are working with all our clients to manage the flow of new volume into our network. We would like to reassure shoppers that there is no suspension to our delivery service.

“Some parcels may be delayed for up to 72 hours. By Monday we expect to resume our normal service. We would like to apologise for any inconvenience this may cause to our clients and their customers.”

It concluded: “We are working closely with our clients on their forecasted parcel volumes for the coming weeks, based on this we are confident that the action we are taking will ensure that normal service is resumed after the weekend.”

Four per cent of negative Black Friday social media comments were targeted at Yodel, according to research from Pelipod.

Yodel Ecommerce Black Friday

Content created with:

Yodel Creative Ltd

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