Pomegreat goes back to its roots with refreshed pack design
Pomegranate juice brand Pomegreat has worked with Parker Williams to refresh its packaging, a decade after it designed the original.
The redesigned pack builds on former visual equities created by the agency and incorporates Pomegreat’s low GI index and the brand partnership with the Independent Diabetes Trust, emphasising the product’s healthy benefits.
“We went back to the brand’s roots to take what we knew were successful elements, and gave them a contemporary update. We wanted to ensure the brand reminds customers of all that is innovative and distinctive in the brand’s heritage and that the pack stands out in an aisle full of photographic fruit images,” remarked Jo Saker, creative director at Parker Williams.
Parker Williams had designed the original Pomegreat packaging for its 2003 launch.
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