National Wrapping Day sponsor Scotch Pop-Up Tape creates #wrapday contest to create buzz
Ahead of National Wrapping day, Sunday 14 December, sponsor Scotch Pop-Up Tape has run an online competition.
Jaywing developed a competition, which has seen Scotch fans voting through social media to decide which present expert wrapper and blogger Jane Means should wrap, with eight now selected. Fans can also suggest a wild card present – the crazy objects they would like to see Means, known as the ‘gift wrap guru’, wrap.
Fans now have the chance to win the presents by tweeting during National Wrapping Day using the hashtag #wrapday.
Brían Taylor, digital marketing managing director at Jaywing said: The creative inspiration for National Wrapping Day came from the insight that most people wrap their Christmas presents on 14 December. Scotch can now ‘own’ this day since the Pop Up Tape is a must-have wrapping accessory. It’s been a great project to work on as it incorporates strategic thinking with the festive spirit. The suggestions that fans have sent in have been very fun to read. It has been brilliant working with both Scotch and Jane Means to produce this campaign.”
On Sunday, nine videos of Means wrapping the most voted for presents, including the chosen wildcard, will go live.
Sarah Downing, Scotch brand manager, said: “Scotch is really excited about our 2014 Christmas campaign “National Wrapping Day”, which Jaywing proposed to us earlier this year – and it’s finally here after months of preparation from both parties. It has generated buzz within the industry, and we can’t wait to see what Jaywing has done with the National Wrapping Day videos we will be launching live on Sunday.”
As well as running the #wrapday social campaign, Jaywing also designed and built a National Wrapping Day website.
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