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MediaCom North tops The Drum’s RAR Top 100 for the second year running

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By Katie McQuater | Magazine Editor

December 10, 2014 | 2 min read

MediaCom North has ranked in first place in The Drum’s RAR Top 100, a list of the top agencies outside London.

The WPP-owned media agency maintained its leading position in the RAR Top 100 by achieving the highest average rank, with a turnover of £200,445,894 from the most recent financial year and a turnover growth of just under £45m.

The RAR Top 100, a list of the best-performing marketing services agencies outside London, is published by The Drum in association with Recommended Agency Register (RAR), and hits desks today.

To qualify for ranking, agencies must be recommended by clients using the RAR system of ratings, and have performed strongly across a number of financial criteria.

Following closely behind MediaCom in second place is Jellyfish, which achieved the top ranking for the measure of gross profit growth with £3.5m. Brass ranks third in this year’s Top 100, with a high ranking for its turnover growth of just under £5m.

The rest of the top 10 comprises BWP Group, Tangible UK, Media Agency Group, HRG UK, Home, iCrossing and Stein IAS.

Steve Antoniewicz, managing director of RAR, commented on the results: "The timing of this Top 100 report could not be better as it sets a really high bar for performance in the 12 months ahead.

"When I had the first glimpse of the data I was delighted. It’s always uplifting to see so many agency businesses doing so well in what has clearly been an exceptional period for many. When I’ve spoken to agencies from this group recently, they have been in confident tone and the results here mean that confidence is justified. Hats off to everyone who has featured."

The full list can be found in the RAR Top 100 supplement published alongside today’s issue of The Drum, and online here. A pdf version of the full report, complete with insights on all 100 agencies, can also be purchased.

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If you are looking for a new agency partner, please visit recommendedagencies.com to register and search.

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MediaCom North

MediaCom UK, a branch of the larger MediaCom network comprising 4,600 people in 116 global offices, provides business-building media solutions for a client roster which includes audi, great ormond street and glaxosmithKline. recently it has welcomed new clients such as Mars (galaxy), visitnorway and nuffield Health as well as retaining business with visitengland, Coutts and soda stream.

In March 2012 MediaCom announced changes to its agency structure, launching the Manchester- based i-lab department. this specialist digital division is headed by Paul Cooper from Brilliant Media – acquired by MediaCom in december 2011 – and centralises MediaCom’s search, social and digital departments.

Stefan Bardega was this year appointed as head of mobile and innovation. the new role includes leading strategy development, creative and content build, media buying, and technical consultancy, making mobile an integral part of the business. as part of his innovation remit stefan’s focus is to continue to drive innovation through developing new models, services and products.

Other key hires include nick Cohen, former BBC commissioner for factual and arts multi- platform projects. Cohen joined in June 2012 as UK head of MediaCom Beyond advertising, the division that specialises in mobile, social media, events, sponsorship, search engine optimisation and digital creative.

Louise Peacock also joined in June as digital director. She was previously head of digital, P&G at starcom and her new role at MediaCom is to lead the new win of sky’s digital account as well as focusing on digital operations across the business.

a particular highlight this year for MediaCom uK came from a partnership with facebook deals. following the deal, the agency persuaded alton towers, an established client, to embark on a campaign which would see it open the season a day early and allow anyone who ‘checked-in’ via the facebook deals app to enter the park for free. over 5,500 people signed up, creating 586,613 ‘earned’ impressions and resulting in PR coverage worth more than three times the media budget.

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Brass

We’re Brass.

We’re a special kind of marketing agency that exists to design and deliver amazing consumer experiences for our clients. We’re a collective of creative and strategic thinkers from every conceivable marketing background - digital, shopper, media, PR, insight, advertising, mobile, branding, search and content – focusing on acquisition, content and UX to create unique ideas and powerful solutions that exceed expectations for both clients and audiences. We’ve also won a few awards along the way.

We love to explore new ideas but we’re also nimble and get stuff done. We’re straight talking, open-minded and fun to work with. We work hard but are always learning and we never stand still.

We’re Brass. A special kind of agency.

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Jellyfish

Jellyfish is a marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth.

We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand.

We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. Working with Uber, Netflix, Ebay, Amazon, Spotify, L’Oreal, Nestlé, Apple, ASOS, PlayStation and many more.

Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across both Facebook and Amazon.

We know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.

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BWP Group

We are a strategically-led creative agency specialising in brand and customer experience.

We are passionate about brands and retail, which makes for the perfect combination - our passion and your brand. We’ll sort out your strategy, big up your brand, add a touch of magic and get the conversation started.

We have brilliant strategists, award-winning creatives and fantastic client service people.

We have vast experience in launching brands, store openings, experiential and sales driver campaigns for our retail and leisure brands such as IKEA, ECCO, Cotswold Outdoor and Sennheiser.

Our core values of passion, impact, excellence and respect are evident in every project we deliver, the long-term relationships we build, and the results we realise for our clients.

Head Office: Jubilee House, Third Avenue, Marlow, Bucks, SL7 1EY

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Media Agency Group

Media Agency Group is an advertising agency specialising in the purchasing and planning of all media formats across the spectrum of advertising.

The advertising world has become more and more confusing over the last couple of years with the introduction of online and the advent of social media. The Media Agency Group recognises these new challenges that this presented to marketing managers and has developed several individual websites and buying portals for both sporadic buying of media to a company requiring a full service agency.

The Media Agency Group enables direct clients as well as numerous PR and creative agencies to tap into our planning and buying resources to save them time and money when planning campaigns on behalf of their clients or stakeholders within their brief.

The team work with all the major media owners across the UK, and ensure all clients are provided with a bespoke program. Each campaign effectively meets the needs of our client and their unique goals and imagination.

We always execute a fully accountable campaign to our client’s specification using the best media software, accompanied by exclusive information from media owners, enabling us to promote brands to their best potential.

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HRG UK

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HOME

We blend business consultancy know-how with marketing agency delivery. We believe an idea, strategy or product is stronger when built from multiple perspectives. With the right minds working together, blending insight, creativity, data, media and technology we know how to influence the entire brand experience, creating a sustained impact on brand performance.

Today there are 240 of us, spread across Leeds, London, Gibraltar and New York. We’re proud to be on the Recommended Agency Register (RAR) and a Google Premier Partner too. We’ve previously been listed in The Sunday Times Virgin Fast Track 100 as well as the Top 1000 Companies to Inspire Britain, and most recently, we ranked first place in Campaign’s Top 30 Regional Agencies.

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Stein IAS

Stein IAS (www.steinias.com) are the B2B Originals, the first and leading global brand-to-demand agency for B2B enterprises worldwide. Stein IAS drives brand progression and revenue growth through highly original and effective creative ideas combined powered by data, intelligence and disruptive technology. Stein IAS has been named a B2B Agency of the Year by the ANA 10 of the past 13 years – and has won the WARC Effectiveness Award (Gold) for B2B the past two and has won the WARC Effectiveness Award (Gold) for B2B the past two.

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iCrossing UK

We are iCrossing. We build seamless digital experiences that influence consumers to act. With unrivaled access to Hearst’s powerful consumer insights, we uncover the data-powered drivers that matter to your audiences and use them to build impactful, creative, consumer-first experiences that provide significant business growth.

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