Expedia encourages fans to share special festive experiences in campaign to promote winter travel

Expedia has encouraged fans to share their special festive experiences on social media, posting images on Twitter and Instagram of their #WinterAtHome or #WinterAway.

Created by We Are Social, the campaign looks to raise awareness of the variety of winter travel destinations available in Europe, as well as reinforcing the Travel Yourself Interesting proposition which was extended in July this year.

Sophie Crossley, senior account director at We Are Social explained: “At Christmas social media is full of travel plans and photos documenting festive moments. By asking people to share images both from their home country as well as their travels, we’re showcasing even more great destinations; one person’s home is another’s holiday. We’re hoping to ignite a travel bug amongst the social media community as they see all the different destinations out there, and reinforce Expedia’s ethos of Travel Yourself Interesting.”

The campaign will run in eight European markets including UK, France and Netherlands, with one winner to be chosen from each market.

The creativity and quality of their image will be considered when choosing the winners, with each to receive a £500 voucher, or equivalent, to spend on any of Expedia’s products or services including flights, hotels or holiday packages.

James Davies, senior manager social media at Expedia said: “Europe is a colourful continent in the winter, with each country celebrating Christmas in their own different, traditional way. The campaign reflects the festive buzz in Europe while showcasing all the fantastic destinations people can visit, so there’s food for thought on where future excursions could take you.”

The most original entries will be collated into a photo album by Expedia, with each photographer credited, and shared across the travel brand’s social channels.

Ishbel Macleod

I'm social media manager from The Drum.

I also cover social media news.

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