Infographic: FMCG and public services top programmatic video advertisers in November
FMCG, public services and government, and automotive were the top advertisers in the programmatic video space in November, StickyADS.tv has found.
The research found that 84 per cent of video ads are viewed on publisher website related to TV, with the same percentage viewed on publisher websites related to hobbies and interests.
StivkyADS.tv found that there was an average completion rate of 72.02 per cent of programmatic videos across the EU, with a 73.63 per cent completion rate in France, followed by Germany with 72.90 per cent.
Germany also has the highest eCPM (cost per thousand) as a country - €20.91 (£16.44), compared to €12.10 (£9.51) in France.
