Auto Trader offers five fans chance to get Lego version of their car built in #DrivenByMe campaign
Auto Trader has asked the public to send images of their car via social media channels using the hashtag #DrivenByMe –with five fans to receive a Lego version of their car.
Created by Krowd, the week long campaign sees a winner chosen each day from the pictures sent to the Auto Trader Facebook, Twitter and Instagram channels, and a Lego version of the car then made.
The build itself will be filmed and shared on Auto Trader’s social media profiles, with the car then sent out to the winner.
The campaign is set to begin on 8 December.