Nigerian mobile ecommerce booms with Konga.com’s ‘Yakata’ event
Konga.com, Nigeria’s largest online mall, has reported record sales during ‘Yakata’, the Nigerian version of Black Friday, with mobile ecommerce contributing more than double the percentage of sales seen in the UK and US.
Last Friday, Konga.com saw a record breaking 1440 per cent year on year increase in online revenue and, across the two days of Yakata, sold 500 per cent more items than it did in all of 2012.
Sim Shagaya, chief executive officer and founder of Konga.com, said: “The orders poured in from virtually every state in Nigeria and, interestingly, from several other countries as well. Over 40 per cent of the people who shopped had never bought online before. On the day we received more traffic on mobile devices than desktop and mobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the future.”
Chris Bishop, founder and chief executive officer at 7thingsmedia, Konga.com’s digital media agency, said: “As an ecommerce market, Nigeria leads the way in mobile, with more than double the contribution of sales from mobile compared to our UK and US clients.”
Konga.com was founded by Shagaya in 2012 with a guiding mission ‘to become the engine of trade and commerce in Africa’.