The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

December 3, 2014 | 1 min read

Motorola’s ‘Choose Choice’ brand positioning is highlighted by Droga 5 in a new campaign for the Moto X handset.

Focusing on the Moto Maker feature, which enables consumers to design and build a Moto X to their exact specifications, the agency built the advert’s set by hand in order to follow the Moto Makers lead.

Instead of using post-production and computer effects Droga 5 built working, functional machinery in keeping with the distinct Moto look established in past campaigns.

A 30- and 60-second execution will now run on TV, online, cinema and social in markets including the US, the UK, Germany, France and Mexico.

Droga5 Motorola

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Droga5 is a New York City-based global advertising agency with an additional office in London. The agency works across all platforms including, broadcast, print,...

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