The Drum Awards for Marketing - Extended Deadline

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Umbrella maker Where I’d Rather Be appoints Rooster PR

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By Michael Feeley, Founder and chief exec

December 2, 2014 | 1 min read

Where I’d Rather Be, a company manufacturing umbrellas with wraparound photos printed beneath the canopy, has appointed Rooster PR to support the brand’s launch in the UK.

The handmade umbrellas feature seamless 360° destination photography to create the illusion of being transported to one of a range of eight locations including a beach, a tropical jungle and a snow-capped mountain.

The win represents the first purely product-focused brief for tourism specialists Rooster. Although primarily consumer focused, Rooster will also bring added value to the campaign by drawing upon its extensive contacts in the travel industry to explore B2B opportunities for the umbrellas as promotional items.

James Brooke, managing director, Rooster PR, said: “The whole team genuinely loves this product, which is key to making sure we are successful in drumming up media interest. We are also thrilled to be expanding our remit with our first product focused campaign.”

The umbrellas retail at £29.99 (classic) and £27.99 (folding).

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