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Christmas Ecommerce Adobe

Cyber Monday sales up 16% from 2013 to £1.67bn

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By Ishbel Macleod, PR and social media consultant

December 2, 2014 | 2 min read

Total online sales on Cyber Monday came in at $2.65bn (£1.67bn) – up 16 per cent from 2013, research by Adobe has found.

Using its 2014 Digital Index Online Shopping data, Adobe found that the top 25 retailers, who each generated $30m (£18.9m) or more on Cyber Monday, saw online sales increase by 25 per cent.

Smaller retailers, those generating $2m (£1.26m) or less, saw a five per cent growth.

Based on over 400m visits to 4,500 retail websites found that consumers saw the highest discounts of 23 per cent in the early morning hours and more than half (54 per cent) of online sales came in outside of normal working hours.

“Cyber Monday sales were up 16 percent this year, with the biggest retailers seeing the biggest gains,” said Tamara Gaffney, principal analyst, Adobe Digital Index. “The early birds caught the worms on Cyber Monday, with shoppers getting the steepest discounts in the early morning hours.”

An increase in m-commerce was also found. Adobe reported that 19 per cent of total online sales ($328m, £206.6m) were driven by mobile devices, flat compared to last year. Smartphones and tablets drove equal shares with iOS devices generating 79 per cent of total mobile sales.

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